Launching a new breed of bourbon

Red Stag by Jim Beam™ features the classic Jim Beam© Bourbon recipe infused with natural black cherry flavors. This "Different Breed of Bourbon" aimed to engage new Bourbon drinkers while appealing to existing Jim Beam© fans.

Other Case Studies

Remember Memorex? It's back and streaming live!

Improving Schools By Attracting "Change Makers" To Teaching

Scoring a win for General Mills with a "Cheerioke" contest


Services

  

| Consumer Marketing

Reaching mass audiences and influencing their buying habits require a rare combination of knowledge and skills. Chief among them: consumer insight, marketing ingenuity and communications creativity.

Padilla is adept in all three. We use our expertise to get results for a broad range of brands, from food and beverages to health and beauty aids to recreational products.

Our approach begins with a focus on your end goal. We apply our proprietary planning methodology, Communicating For ActionSM, to ensure your dollars are channeled in the right direction of superior brand building.

We apply tailored strategies and tactics, including:

  • Publicity
  • Interactive communication
  • Social media
  • Sales/consumer marketing materials
  • Trade shows
  • Spokesperson training
  • Sponsorships
  • Promotions
  • Special events
  • Loyalty programs

Creative and Interactive

We help companies express their distinct personalities through memorable print, video and online communications.
Copyright © 2010 Padilla Speer Beardsley. All rights reserved.
Home | About Us | How We Work | Services | Industries | News & Views | New York | Global Reach | Contact Us | Sitemap | Search